A lone oak tree in a green meadow at sunset

Everyday essentials, made brilliantly.

A house of brands for the things businesses can’t run without.

Who we are

We build brands businesses rely on.

We take the products businesses buy on autopilot and give them a brand worth coming back to.

We design each product to do its job well, make it with trusted manufacturing partners, and sell it across the US on Amazon, Walmart and our own websites.

We focus on consumables, the things customers use up and buy again. Here’s why that matters.

Our brands

Two brands. One standard.

Each brand is built for one industry and the people who work in it. Today that means professional drivers and small businesses.

DURNOK
DURNOK

For the people who keep America moving.

Essentials for professional drivers and fleets, built to hold up on the road and priced fairly.

Visit DURNOK →
FirmWright folder, notebook and pen
FirmWright

Signed. Sealed. Accounted for.

Office essentials for small businesses.

Visit FirmWright →
Founders

We’ve done this before.

We bought a business most people would have walked away from. We rebuilt how it ran, grew revenue 40% and profit 600%, and sold it.

Mellox is round two.

+40%Revenue growth
+600%Net profit growth
  1. 14 yearsIn digital marketing, helping leading brands sell more
  2. 2017Started building and running our own businesses
  3. 2022Bought a business close to bankruptcy
  4. 2024Founded Mellox LLC
  5. 2025Sold the business after the turnaround
Portrait of Teddy Mamo

Teddy Mamo

Co-Founder & CEO

Teddy has spent his career turning demand into revenue: 14 years in digital marketing helping leading brands sell more, and since 2017, building and running businesses of his own.

At Mellox he sets the vision and strategy, decides where we invest our capital, leads our relationships with manufacturing partners, and runs the company’s operations.

StrategyCapital AllocationSupplier RelationshipsOperations
Portrait of Hadas Nir

Hadas Nir

Co-Founder & Head of Design

In a category full of plain, forgettable products, Hadas makes ours stand out. She creates what makes Mellox brands impossible to miss: the brand identity, logos, packaging and every detail a customer sees and touches.

Her work turns everyday products into brands people recognize and remember. It earns attention on a crowded shelf and builds the trust that brings customers back.

At Mellox she sets the standard for how every product looks and feels, from the first sketch to the finished box. She designs the whole customer experience, from the first look at a listing to the moment the box is opened.

Brand IdentityCustomer Experience DesignProduct Design
Our model

Built on things that run out.

Our business is designed to get stronger with time.

We sell products that customers use up and buy again, to businesses that need them to operate, across industries that don’t depend on each other.

Consumables

Made to be used up

Our products are used up in the course of everyday work. When they run out, the need comes back on its own. We don’t have to create demand. It renews itself.

Business demand

Bought by need, not impulse

Truckers don’t buy logbooks for fun. Businesses don’t buy receipt books on a whim. They buy because the work, and often the law, requires it.

Easy to start

Small ticket, big habit

A small purchase makes an easy first order. Once a business trusts a product it uses every day, switching isn’t worth the risk.

Diversified

No single market carries us

Each brand serves a different industry. Every new brand adds stability as well as growth.

The customer path we design for
  1. First orderA business finds a product that does the job properly.
  2. ReorderIt runs out, and they come back for the one they trust.
  3. Standing orderThey stop shopping around. We become part of how they work.
For lenders & investors

Capital goes where it compounds.

Request our company profile
  • What capital fundsInventory. We launch small, read the sales data and scale only what sells.
  • Why the risk is containedConsumables with repeat demand, customers in unrelated industries, three sales channels and an independent inspection before every shipment.
  • Who runs itFounders who have already turned a business around and sold it.
How we work

Simple products. Strict standards.

Every Mellox product goes through the same six steps, from the first idea to the box a customer opens. It’s how we keep quality consistent across brands, factories and years.

  1. Research

    We choose products from real customer data: what people buy, what they complain about and what competitors get wrong.

  2. Specify

    Every product gets a detailed specification, so our manufacturing partner knows exactly what we expect before a single unit is made.

  3. Approve a golden sample

    An approved physical sample becomes the standard every unit in every order is measured against.

  4. Inspect every shipment

    An independent inspector checks every order before it leaves the factory. Nothing ships until it passes.

  5. Launch and listen

    We sell across America, answer every customer and read every review. Our customers tell us what to make better.

  6. Improve together

    We share what we learn with our manufacturing partners, so every order is better than the last.

Strict quality control is how we respect our customers, our partners and our own name.
For manufacturing partners

Partners, not transactions.

We’re not shopping for the cheapest quote. We’re looking for factories we’ll still be working with years from now. You make the product, we bring it to American customers.

What you can expect from us

  • A growing accountPartners who perform get our next products in their category, not just repeat orders.
  • Clear specifications, fast decisionsDetailed specs, approved samples and quick answers. You always know exactly what we need.
  • Secure, reliable paymentPayment on time, every time, through secure and trusted channels.
  • Insight from the US marketWe share what customers say about the products you make, so we can improve them together.
  • Respect for your expertiseYou know manufacturing. We know our customers. The best products come from both.

What we look for

  • Consistent qualityEvery order matches the approved sample, backed by your own strict QC.
  • Honest communicationClear answers and early warnings. We would rather hear about a problem before it ships.
  • Fair pricing and reliable lead timesCompetitive prices and delivery dates we can plan around.
  • A long-term mindsetPartners who want to grow with us across many orders and many years.
Contact

Let’s talk.

Whether you make what we sell or want to help us grow, we’d like to hear from you. We reply within one business day.

Company

Mellox LLC

1021 E LincolnwayCheyenne, WY 82001-4851United States

Founders

Teddy Mamo

Co-Founder & CEO

[email protected]

Hadas Nir

Co-Founder & Head of Design

[email protected]
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